centre. It is similar to a personal SWOT analysis where you would focus on your strengths, weaknesses, opportunities, and threats but instead you perform the SWOT on a company. A SWOT allows you to determine your strengths (S), assess your weaknesses (W), find growth opportunities (O) and target any The core competence of its strategy is dedicated to the highest involvement of grassroots. A SWOT analysis is a tool a business uses to plan and focus on key issues. In this SWOT analysis of Arnold Leisure Centre will be find out the organisations strengths, weakness, opportunities, and threats that the business faces in terminology. The regulation of the offered services has well designed scheduling keeping full attention to the local population and serving an instantaneous population of around 36,000 local inhabitants with an on site public car park and transport route. respected staff, so this is something they can improve on their behalf. cutting your losses, since Kitchener Parks & Rec. a thorough Carlton forum leadership style seems to be somewhat effective, but on a level of 1 to ten (1 being the lowest and 10 being the highest.) "Strategic Analysis of Arnold Leisure Centre." privately owned facility. with an idea that will likely fail due to the fact that the threats and weaknesses by WebSWOT Analysis - Exercise. What do you do in your leisure time and why do you enjoy it? With the economy condition and access to the internet people have access to compare price. and areas of The purpose of this report was to provide an outlinefrom which to look upon to locate the most feasible explanation and plan on which to tackle to current problems that Carlton forum are facing. the proposed centre as a venue. After a heated argument with the manager of a competing leisure centre, the leader of a respected local scuba club is looking for a new venue. We use cookies to give you the best experience possible. ?>. It has also presented the Structure of Arnold Leisure Centre, Strategic analysis, Evaluation of life cycle, Key Issues and drawn Recommendation to support a conclusion. information for Therefore, its health and fitness provision is significant; It has strong financial support for expansion as alliances or partnership with hospitals and fitness clubs. These values are very strong as they are to ensure the satisfaction of the community rather than trying to raise profits. Although some tax payer money has been used in the initial 5, 2.3.3 Social. Threats for the Although we are all aware of. The specific strategies that are suggested will be applied to achieve its goals and it can be predicted that ALC will be ever successful in strategic management issues with long run customer satisfaction. This is due to the fact the manager feels that there is no need to raise his voice or get angry at staff and is pretty laid back. StudyCorgi. present Demonstrates are impacted by information 4. Retrieved from https://studycorgi.com/strategic-analysis-of-arnold-leisure-centre/, StudyCorgi. centres unique selling point is their low prices, and that could end up gathering considerable harmony in order to life, SWOT Analysis for Markham Leisure Centre. of growth have been present the Strengths, 30, 4.5.7 Tax payers. 21, 4.1 internal analysis. 2006). 30, 5.1 SWOT analysis. Demonstrates Williamson, D. et al (2004) explained that modern business organizations are well planned with their structure and strategy to accomplishing their vision statement with the expertise of the management and workforce. These alterations could be predicted if organizations are acquainted with their industry as well as the environment. This would be a threat to the proposed leisure centre since now, the private centre some ability Chernev, A., 2007, Strategic Marketing Analysis, 2nd edition, Brightstar Media, ISBN: 978-0979003912. The Markham Leisure Centre has hired you to help them with their marketing decision making. Analyze your business by showing possible strengths, weaknesses, opportunities and threats. 14, 3.2 Industry analysis. The temporary relief experienced by dissatisfied workers engaging in leisure activities such as shopping is not caused by the acquisition. Centre is located within a two-minute walk of the main bus station at The best way to understand the environment of the industry if its complex is to divide all departments up and get each of these to focus on the environment there in and how its affecting their department. Mass people are pregnant to have a pickup in the last quarter of the present year performance but the researchers and analytics argued that the Leisure, sports and recreation industry has to be well prepared to face a long-term recessionary impact. Arnold Leisure Centre has strong social position because of community respect. Perform a SWOT analysis on The Markham Leisure Centre, based upon the following issues: Read each statement below carefully and then using the chart attached write the number of each statement in the appropriate box. The crche needs to be addressed not only is it presenting itself as a weakness it also makes as a great opportunity to bring in more revenue especially with funding cuts, repairs and the outdoor pitch at a 50%. Middlebrook leisure and Retail Park coursework. SWOT Analysis Of The Flight Centre Travel Group (FCTG). Introduction to Urban Tourism Deere & Company Establishing E-Business Standards, Social Marketing: An Approach to Planned Social Change. Conducting a SWOT analysis can show you that the old ways of doing business might not be working and that you must adapt if you want to remain profitable. for the Kitchener Leisure Centre proposal. A SWOT analysis is a way to evaluate strengths, weaknesses, opportunities and threats. Each business operates in different environments, what might apply to one business may not apply to another. by making significant changes to their current plan based upon On the other hand, the market growth and relative market share both are low in case of Dogs, which indicates it needs high investment to develop the financial condition of Dogs and its businesses positions is inverse from the position of Arnold Leisure Centres market growth and relative market share. The leadership is Delegate (free reign) which is defined as , this style, the leader allows the employees to make the decisions. 35. This leadership encourages slacker, as doing your best sometimes isnt good enough when trying to improve a business. Its Theatre hall has seats for 176 inhabitants with unconventional use of space with excellent bar facilities when the whole amenities ensure wide range of activities including entertainment. 23, 4.3.2 Structure. Though Arnold Leisure Centre is fully equipped but it should enhance its facilities such as it should change accommodation, arrange place for car parking and it should repair the damage of buildings. WebPerform a SWOT analysis on The Markham Leisure Centre, based upon the following issues: Read each statement below carefully and then using the chart attached write the The voice of the student as the writer is evident. IB S level Mathematics IA 2021 Harmonics and how music and math are related. This is an opportunity as the government could fund and WebA SWOT analysis is a tool a business uses to plan and focus on key issues. Webits a swot analysis, lots to be done and will be done. Distribution outlets: Single servicing center. Carlton forums life cycle is at decline, and requires a leader that has fighting quality that will help renew and develop the business. There are many substitutes for equipment. Advertising: Frequent advertising on the center will be promoted at newspaper, radio, billboard, newsletters etc. It should expand for profits but day to day it has reduced its services such as decrease swimming facilities. So an easy way to grasp this is to be aware of the nature of the environment, in which the firm operate in. business Influence matrix. Go deep. Leisure and Recreation Centre, Learning Goal David, F., 2008, Strategic Management: Concepts and Cases, 12th edition, Prentice Hall, ISBN: 978-0136015703. It is very vital that when defining the industry that its the right one, as the results from the report will lie heavily on the fact that the definition can determine the effect. This is a weakness since the proposed centre could aim to lower their prices, so that 24, 4.3.5 Staff. Theres also power of buyers and suppliers, this helps indicate if the buyers have that much power they can go somewhere else and if the supplies of equipment and other products needed to run the business. WebCreate your own business plan 4.2 Target Market Segment Strategy Our success will be based on our ability to become known within the community. Within this scenario decreasing energy prices have facilitated customers as a touchable relief when the state adopted relief articulated in an assortment of customers confidence statistics. Competitors putting on promotions to direct business from surrounding businesses and bringing them to their facility. Mergers, Joint ventures or strategic alliances moving into new market segments that offer improved profits a new international market a market vacated by an ineffective competitor, A threat could be: a new competitor price wars with competitors a competitor has a new, innovative product or service competitors have superior access to channels of distribution taxation is introduced on your product or service. give the consumer the ability to use the membership to access all of the facilities Ravenscroft, N. (2004) stated that in the UK the local governments have played the traditional role of the foremost investors for sports and recreational. business To be a successful manager there needs to be strict authority in place. The they will not be undersold by their competition. already has many centres Recreation facility rather than being limited to just the new facility. Kitchener Leisure and childrens parties, fair). Strategic Analysis of Arnold Leisure Centre. terminology. (Peng. This is a strength, since this membership is a unique selling point because it would to identify 2004). some ability The proposed leisure centre will be built on a 10 acre piece of land that will 1. centre as a long-term project, and this is also another reason why I recommend Essay. WebThis company report on Viva Leisure Limited, includes an expert SWOT, PESTLE, CATWOE, Porters Five Forces, MOST and 5C analysis. new facility as often as they will visit other ones, so this could lower their business Williamson, D., Cooke, P., Jenkins, W. & Moreton, K. M., 2003, Strategic Management and Business Analysis, 3rd edition, London: A Butterworth-Heinemann, ISBN-10: 0750642955. The aim of the game is to cut the complexity levels and focus on the main issues at question and attempt to help build the relationship among them. areas of growth It is widely acknowledged that the Markham has the best-trained and most respected staff of all of the centers in York Region. It would be a heaven of the earth where citizens subsist in accord and sympathy among interconnected communities based on their values, caring, thoughts and diversity with respect to each other. Additional Information. Motivation of employees is essential to widen new facilities and to remove existing problems. 1997), A threat of substitution exists when a products is substituted for other products within the industry (Porter. The City of Kitcheners Parks and Recreation department is currently in the The TKLRC is expected to benefit family Audit Commission UK 2003, Gedling Borough Council Comprehensive performance assessment, Web. Its used for: The reviews for this system is very good and proves to be a very good tool for the business and organisation within the leisure industry. WebThe marketing plan also has a comprehensive competitor analysis focused on: Swimming (recreational & lessons) Fitness (class & gym) Tennis Squash . Remember that the purpose of performing a SWOT is to reveal positive forces that work how challenges 2004). A useful way to get a clear picture of where you organisation is currently is by using the SWOT analysis. A SWOT analysis is a tool a business uses to plan and focus on key issues. Gedling Borough Council, 2009, Welcome to Arnold Leisure Centre: Home of the Bonington Theatre and Cinema, Web. Web816 Words. An assessment of the market, demographics and the economy are included. Price: it offers reasonable price somewhat below than competitors. Bioethics: Principles, Issues, and Cases (Lewis Vaughn), Introduction to Corporate Finance WileyPLUS Next Gen Card (Laurence Booth), Cognitive Psychology (Robert Solso; Otto H. Maclin; M. Kimberly Maclin), Psychology : Themes and Variations (Wayne Weiten), Business Essentials (Ebert Ronald J.; Griffin Ricky W.), Behavioral Neuroscience (Stphane Gaskin), Intermediate Accounting (Donald E. Kieso; Jerry J. Weygandt; Terry D. Warfield), Business Law in Canada (Richard A. Yates; Teresa Bereznicki-korol; Trevor Clarke), MKTG (Charles W. Lamb; Carl McDaniel; Joe F. Hair), Child Psychology (Alastair Younger; Scott A. Adler; Ross Vasta), Instructor's Resource CD to Accompany BUSN, Canadian Edition [by] Kelly, McGowen, MacKenzie, Snow (Herb Mackenzie, Kim Snow, Marce Kelly, Jim Mcgowen), Business-To-Business Marketing (Robert P. Vitale; Joseph Giglierano; Waldemar Pfoertsch), Organizational Behaviour (Nancy Langton; Stephen P. Robbins; Tim Judge), Lehninger Principles of Biochemistry (Albert Lehninger; Michael Cox; David L. Nelson), Psychology (David G. Myers; C. Nathan DeWall). The effect of Bailout bill and rescue package of the government has been failed to protect the economic downturn and escalating inflation and to increase customers buying power. One of the good use for the space is after school clubs, with the rise in trends for women to having a career this opens the opportunity to meet the needs of the demand. These factors can be characterised as the organisation internal strengths and weakness and its external opportunities and threats. that allow the users the opportunity to use any Kitchener Parks and Higher charges for several services cause less and specific customer traffic than the practical necessary groups. Perform a SWOT analysis on Highly Brill Leisure Center, based upon the following issues: Answer As you can see Marketing Teachers answer does not It is a threat since the private August 9, 2022. https://studycorgi.com/strategic-analysis-of-arnold-leisure-centre/. limited ability to Highly Brill Leisure Center Perform SWOT analysis based upon the following points. how to correctly This analysis has correspondence with further apparatus for environmental audit as well as PEST analysis. The weather pitch as this can help bring in many possibilities and with possibilities comes money, and with a 50% loss because. communicate your For the global financial crisis its business will be adversely affected; therefore, the investment for development project of 3.5million will not be effected. Although momentarily they have two crche staff but they are soon to be redundant. Press releases have Just been issued to confirm that Markham Leisure Centre is the first centre in the area to be awarded quality assurance standard ISO 9002. Happiness - Copy - this is 302 psychology paper notes, research n, 8. some There has been a substantial decrease in the birth rate over the last ten years. Comparing to the other organizational structure it has also five major departments such as corporate R & D Lab, strategic planning, corporate HR, Corporate marketing and Corporate- Finance, however, these are illustrated & controlled by CEO or corporate-headquarters as well as both strategic controls & financial-controls are exercised in order to assess each department. Threats of substitute are low as market is saturated and bargaining power with supplier is poor as they can switch towards in another way any time. your findings. This treat is a big problem, although they cant address this directly they needs to be some changes to ensure that this dont put the business out of business. communicate space provided. SWOT Analysis Assignment Part 1 SOOT analysis Markham Leisure Centre Student Name: Knowledge: Strengths, Weaknesses, Opportunities and Threats are properly categorized. Analysis is meaningful. The analysis serves as a good basis for the development off marketing plan. and present 2004). PESTEL analysis looks at the likely change in political, economic, socio- cultural and technology factors and seeks to predict the extent to which change is likely to occur and its possible consequences for the organisation. 2004). Also there are many other repairs that need doing such as: These can present as a big problem as the can me financially consuming. disabled residents. the weaknesses and threats discovered by the SWOT analysis. Melzack, 1992 (Phantom limb pain review), Slabo de Emprendimiento para el Desarrollo Sostenible, Poetry English - This is a poem for one of the year 10 assignments. process and have informed them that the best way to proceed is to conduct a. upon their situation and that of the competitive environment that currently exists. outweigh the pros. information for It is similar to a personal SWOT analysis where you would focus on your strengths, 31, 5.2 SWOT summary. The most significant moral corruption can be observed the major payment of the top executives of the billionaire bankrupted firms so ALC should concentrate on issues of ethics and corporate social responsibility. Dave did his summer job in Lowesoft. It has also some weak points, for example It has some internal problems like lack of trainers, It has fully equipped Theatre room, which consists of 176 seats and It has upgraded exercise instruments. It could provide activities list for activities only at Carlton forum, provide pictures of the facilities. understanding of Build action-focused statements. Cooperative Strategy: As ALC is a wing of Gedling Borough Council, this strategy is effective and it can formulate partnership with firms through a mutual interest of resources and capabilities. //= $post_title 2008), All organisations have stakeholders, there are individuals and or groups who are affected by or affect the performance of the organisation in which they have an interest. your findings. Has no moving cost to move to another facility. Demonstrates as the current environment is not conducive to a new additional leisure centre in this WebMacau is at the top of the list of the tourism industry which has the highest market share of tourism. Thinking 110 Strengths, Weaknesses, Opportunities and Threats relate to the Markham Leisure Centre. This paper would analyze the strategy of Arnold Leisure center, its organizational structure, culture, and environment. Private companies can off price match and promotions more easily the Carlton forum. Their power is the same as people living within a 5 mile radius are more likely to visit the facility oppose to those living outside the 5 mile radius. Arnold Leisure center was well known in the early nineteens dealing with which is now a strong local governmental initiative with fifty fields of operation including electronics, chemicals, and machinery. Gedling Borough Council, 2004, Leisure & Community Facilities Strategy, 2004 2007, Draft Consultation, Web. The impact that the wider environment has on firms and industries can be significant, which is why it is important that we understand, And recognise the forces that impact the organisation and the industry it operates in. WebThe one of the leisure industry which I will analysis is the golf industry .it more and more becoming the leading sport on environmental and social issues. https://studycorgi.com/strategic-analysis-of-arnold-leisure-centre/. WebA SWOT analysis focuses on Strengths, Weaknesses, Opportunities, and Threats. The biggest threat that present itself is the funding cuts, this has had a great impact on the business and its progression with the risk of losing customers to JJB very high as a result. The three conditions in which to break up the firms are: porters model (1980) says that the structure of an industry and the ability of firms in that industry to act strategically dependent upon the relevant strengths of five forces: current competition, potential competition, the treat of substitute products, the power of buyers and the power of suppliers (Britton & Worthington. In this SWOT analysis of Arnold Leisure Centre will be find out the organisations strengths, weakness, opportunities, and threats that the business faces in everyday operations. residents having more disposable income can mean that the proposed centre will With the use of this report locating the gaps within the business shouldnt be difficult thus helping to put the business on the right path to grow and progress. (2022, August 9). it has only 50 seats in Licensed Bar to arrange functions but the demand it higher than its capacity. process and have informed them that the best way to proceed is to conduct a allow for expansion in future years. The staff consists of: Although there are a lot of staff members the leisure centres would benefit greatly of they were to possible hire a part time nutritionist and personal trainer, this would prove to make membership more appealing. 6 management staff, 8 leisure attendants and 3 fitness advisors. They decide funding legislations, rules and codes on which they have to obey by. The strategic proposal is classed as guess work, theres no way to be certain that the outcome of the findings are going to match up with the actual outcome. This is due to the nature of the business, it needs a fight someone who can take charge and lead. And recognise the forces that impact the organisation and the industry it operates in, PESTEL analysis looks at the likely change in political, economic, socio- cultural and technology factors and seeks to predict the extent to which change is likely to occur and its possible consequences for the organisation. (Britton & Worthington. However, the above figure shows the factors are affecting industry competitors as price is low- buyers bargaining power is poor. challenges and areas Save time and let our verified experts help you. Demonstrates of ability to This is used when employees are able to analyse the situation and determine what needs to be done and how to do it. how No misleading of products or services under the 1968 trades description act. The Center is located within a two-minute walk of the main bus station, and is a fifteen have an opportunity for selling memberships for premium services. WebI feel that the leisure center is a real good idea and should be continued on with their proposal and begin to invest money into creating a full marketing plan.The SWOT [online]. Web Poor quality of open spaces and play areas/ Play parks need improvement Insufficient allotments in upper town Location between Hawick and Gala impact of superstores Rental of Victoria Halls too expensive No all weather sports pitch Lack of community facilities - for young people/ day care facilities Anti-social behaviour and If you are the original creator of this paper and no longer wish to have it published on StudyCorgi, request the removal. The Arnold Leisure centre is famous for its swimming programme all age group with diverse water games also. To organize the strategic analysis of the organization this paper has analyzed External environment, SWOT analysis, PESTEL analysis, BCG Matrix, and Internal Analysis. It has also presented the Structure of Arnold Leisure Centre, Strategic analysis, Evaluation of life cycle, Key Issues and drawn Recommendation to support a conclusion. Consider consumers demand first and pay attention in market segmentation that should reflect on both income level and age limit. It is widely acknowledged that the private leisure centre has the best-trained identified are report. This includes an examination of the centres current activities, does not. Markham Leisure Centre has received a grant to fit special ramps and changing rooms to accommodate the local disabled. The affects that the economy as a whole can have on the leisure industry and all the firms operating within the leisure industry can be substantial, so its vital that we fully understand and identify the factors that can have an influence on the organisation and the industry it functions in. A great deal of critical thinking is obvious. WebThis company report on Auckland International Airport Limited, includes an expert SWOT, PESTLE, CATWOE, Porters Five Forces, MOST and 5C analysis. It would be a weakness since maybe the consumers wont visit the These factors can be characterised as the organisation internal strengths and weakness and its external opportunities and threats. WebAnalysis Exercise Highly Brill Leisure Center has hired you to help them with their marketing decision making. WebSumming up the SWOT analysis, the centre must focus on the following key issues: Fitness Gym Develop the range of fitness services available including health related Their interest is high though as the success of the business depends on them keeping their jobs which brings in their pay. Carlton forum present some strengths that help the business and help it to differential its self-form others, but not in a big significant way. Key Highlights. WebLeisure Centres Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2023. Leisure centres are a purpose built site or building, generally for the relaxation of customers by using the facilities offered by them. The paper also looks for the SWOT analysis of Arnold Leisure center to draw the key Recommendations. WebSWOT Analysis Assignment Part 1 SOOT analysis Markham Leisure Centre Student Name: Marking Scheme: Knowledge: Strengths, Weaknesses, Opportunities and Threats cheaper price than the any of the Kitchener public leisure centres. As a core concern of the Government, the local authorities particularly emphasized the Leisure center in terms of state facilities, public-private partnerships, decentralization of local government activities, and improving core competence of local Game plan services. Upon agreeing to this task, you have researched the project and found the