We created a new campaign and gave the brand a voice: Not Sorry. | 2 p.m. You can connect with Reese's on Facebook, Twitter and YouTube. Is it a cry for help, or is it a cover up? Were not sorry. We are sick of backing down to these people who do nothing but complain, we can be sympathetic to the peanut allergy sufferers, but what about the outnumbering populous that lives for the candy cup? Hader isn't the only star to voice the monocle-wearing legume, however; Robert Downey Jr. also lent his talents to the role back in 2010. So its just cheeky "sorry we are delicious, not". Thirty-seven percent of consumers said they would be open to purchasing Reeses during their next shopping trip, compared to 33% last year. Well here's the place to air your grievances! The campaign, #NotSorry, tweaks the Sorry, I Was Eating a Milky Way campaign from competitor Mars, because of a new product that combines the two iconic candies: a Hersheys milk chocolate bar with Reeses Pieces. Cookie Notice Hersheys has been working to enhance its digital strategies to better target younger demographics, including integrating ecommerce and in-store personalized experiences. A site without direction, cohesion, insight, frequent postings, and worst of all laughter, I mean these are jokes right? Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. One launched in mid-June teases viewers with close-ups of a Reeses cup, with a voiceover voice promising OK, well It would work in an old Clint Eastwood western. 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What a stupid slogan. Acclaimed Canadian-born actor, Seth Rogen, is also a voiceover artist. Thins are 40% thinner than your regular Reeses, meaning youre getting 40% less chocolate, less peanut butter, and sure, fewer caloriesuntil you eat the entire bag in a fit of anxiety eating. In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. The Halloween season is a highly competitive time for candy brands, as they attempt to lure consumers and drive sales ahead of trick-or-treating. Once verified, the information you provide will be displayed on our site. If it were my job to dole out participation prizes I would end it there, but what we have here is a mess. With ad spending expected to take a hit in the fourth quarter, the streamer has a lot to prove, though its already attracted major names like AB InBev. Reeses is constantly adding treats to their classic cup, pieces, pretzels, cookies, caramel, its all over the place, is this a diversion? (56) Buy Now. Im sure innumerable. I have been to Hershey Park a number of times, I have played and won the Reeses Xtreme Cup Challenge. I have thrown chocolates in the face of a loved on on Valentines Day for not being the heart shaped Reeses. While the humor, and the not sorry Reese's attitude, is clear in the commercial, that unapologetic sentiment is more that just a laugh. Check out our FAQ Page. Table of Contents show Why do Reeses ads say not sorry? . It makes me so uncomfortable I can't even eat Reese's anymore without that ad playing in my head. ), the company is fully embracing the underlying cheekiness of its #NotSorry ad campaign, and it remains adamantly unapologetic about the product. The higher number of people seeing ads and talking about the brand is contributing to the rise in purchase consideration. At the end of the ads, [] No one wants a THIN Reeses peanut butter cup! Were not sorry we know exactly what were doing. Privacy Policy. Breaking any of the sub's rules may result in a post/comment removal and possibly a temporary or permanent ban, depending on the severity of the offense or in the event of repeat offenses. Reese's Peanut Butter Lovers and Chocolate Lovers Cups TV Spot, 'They're Back'. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. Guess theyre feeling sassy for coming up with a way to charge customers the same amount of money for less productunlesstheyre planning to charge 40% less. As noted, I am no stranger to the brand and I only want what is best for them, but I cannot sit idly by while they tarnish their good, smooth, creamy, simple, name with their harsh and forceful new direction. "The dribbling musings of a second rate wit.". Beginning with the absence of peanuts on airplanes and peanut free lunch tables at schools, it did tug the loose thread of the notion if I cant have it nobody can. Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!". Reddit and its partners use cookies and similar technologies to provide you with a better experience. It was big on Twitter back in 2010. We know its really easy to make people want a Reeses you can basically show someone a cup and boom, theyll crave a peanut butter cup (this is fact). EXCLUSIVE: Nora Hannons House Fires Back! But Hersheys and sibling Hersheys Company brand Reeses will both be getting plenty more exposure over the next several weeks originated in marketing campaigns for this candy. Maybe, with a reward of a Reese's for that 1 hundredth of a second victory at the wall. Were not gonna stop. Not sorry. 2017 GMC Acadia TV Spot, 'The Next Generation of SUV Has Arrived' Song by The Who [T2], Bank of America Merill EdgeTV Spot, 'Born to Invest' Song by Billy Joel, Teenage Mutant Ninja Turtles: Out of the Shadows, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose', This site uses cookies to provide you with a great user experience. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. This is sensible, but for years Reese had been effectively tempting us through the timeless art of seduction, why change?The website Market Dive has their now reason for the gear shift, claiming Reeses current slogan is a response to Mars 2015 slogan for Milky Way, Sorry, I Was Eating a Milky Way. I know my way around a Reeses and their brand and I take them very seriously. ), the company is fully embracing the. With every holiday for the last few years Reeses has taken it upon themselves to be bold with their advertisements. By using iSpot.tv, you accept our, Reese's Creamy and Crunchy Peanut Butter Cups TV Spot, 'People Have to Choose'. A landing page features videos and recipes. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright . also represents a 10-points increase in awareness since June 1. significant numbers of consumers, putting the brand in a strong position as the critical Halloween holiday approaches, according to tracking data from YouGov Plan & Track. Creative Marketing Director Dylan Ostrow who presumably worked on the uprising campaign in 2018 claims the new attitude is a purposeful diversion from their demure legacy. Whether it be adding a new ingredient to the innards of their already perfect chocolate and peanut butter concoction, accentuating the brash tones in the voice of their new spokesperson Will Arnett, or their new slogan, not sorry. For more information, please see our But I know Reeses, there has to be a good reason for them to deviate so acutely, so I did some digging and thinking. While fans across the internet balked at the attempted healthification of their junk food (like, who eats Reese's while monitoring their calories? Reeses is done pretending, they say if you dont like it you can leave and I find it to be quite refreshing. Until one day Reeses said enough. In comparison, the Hersheys brand has a current ad awareness score of 24%, versus 20% at Among Halloween shoppers, 95% are planning to purchase candy, spending $2.6 billion. Seeing those celebrated athletes on center stage is a reason to keep pushing forward towards new goals. By using our website you agree to the use of cookies as described in our. 1 on best-Halloween-candy lists, a fact the brand appears to be successfully capitalizing on this year. Jargon The Website is not intended for readers under the age of 18. (we don't. Competition for Reese's includes M&M's, Hershey's, Snickers, KitKat, Twix and the other brands in the Food & Beverage: Candy & Gum industry. 2017 GMC Acadia TV Spot, 'The Next Generation . "I kinda like it. We created a new campaign and gave the brand a voice: Not Sorry. Topics covered: Campaigns, platform developments, apps, gaming, trends, and much more. Sign up to track 121 nationally aired TV ad campaigns for Reese's, a Super Bowl advertiser. Mars brand M&Ms recently debuted its first Halloween campaign in 11 yearsto run across TV, digital and print. That was 2018. Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark. This commercial introduces the new Pieces Big Cup - a combination of the two candies. Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. It sent out a press release claiming it is giving you what you want. (Dont blame the victims of this edible injustice, Reeses!) I check back every day to look for new content and it's usually good for at least half a chuckle.". In this way, Is James Earl Jones the spokesman for Arby's? New comments cannot be posted and votes cannot be cast. Will is known for portraying self sabotaging and traumatized characters such as Gob in Arrested Development, Lego Batman in The Lego Batman Movie, and most of all Bojack Horseman. A self-aware, acknowledgement that were not sorry that were about to make you want a Reeses. Jargon The Website // Jargon The Website uses fabricated names in all of its stories, except in cases where public figures are being satirized. Reese's Cups I 'Ridges' Commercial I #NotSorry Reeses 208K subscribers Subscribe 7.8K 1M views 4 years ago Look at all those ridges. Archived post. The original incarnation of Reese's #NotSorrywas a response to the campaign Sorry, I Was Eating a Milky Way launched by competitor Mars in 2012. The Halloween season is a highly competitive time for candy brands, as they attempt to lure consumers and drive sales ahead of trick-or-treating. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. Given all of the facts we can make a lot of assumptions. Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Fast Company & Inc 2023 Mansueto Ventures, LLC, Reeses doesnt care what you think about its thin peanut butter cups. We dont have to decide between Reeses Pieces or Reeses Peanut Butter Cups any more. What the hell is it even supposed to mean?? stop, only to add: Just kidding. An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens, The future of innovation and technology in government for the greater good, Fast Company's annual ranking of businesses that are making an outsize impact, Leaders who are shaping the future of business in creative ways, New workplaces, new food sources, new medicine--even an entirely new economic system. Password Of course the food collided and supposedly Reeces Cups were born. You're Not Alone, Says Stigma-Busting LifeStance Campaign, NYPD Offers Theft Prevention Tips To Kia, Hyundai Owners, Join Top Search and Performance Buyers in Charleston, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. To be kind, the effort is commendable. They are perfect, popular, endearing, and plainly the best, who would suspect them for anything? Currently, Forgot? Last year, 14% of consumers said the same. How do you make an ad so bad that it makes me NOT want to buy it???? Melissa Locker is a writer and world renowned fish telepathist. Now that we are all briefed on our candy bar advertisement history, allow me to reel back in the topic at hand, Reeses and why they refuse to apologize for an unknown crime. Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief. In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. We embraced being the best and brought the confidence that there is no candy better than Reeses to life with a little help from a new VO, Will Arnett. The boost measured by YouGov is linked to Reeses latest incarnation of the #NotSorrymarketing campaign, which launched in June, with the 29% in ad awareness representing a 10-point increase since June 1, according to MediaPostciting YouGov. which originally debuted in 2012. For more information, please see our How many emails, blog posts, angry letters, Tweets, carrier pigeons, instant messages, BBMs, have they sifted through, telling them how ashamed they should be for selling a candy that could kill a child with the smell alone. Reeses.. (229) Buy Now. Many people attribute the new soft or snowflake culture we live in to the peanut allergy. So we launched with a new tagline and mantra: "Not Sorry." An self-aware, acknowledgement that we're not sorry that we're about to make you want a Reese's. We're not sorry we know exactly what we're doing. "You better be sorry for eating that Reese's hombre." "Oh yea, well I'm not sorry punk.". By using iSpot.tv, you accept our. Reeses is no longer interested in their past persona. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. One of the first (if not the first) commercials for Reeces Cups was literally 2 people running into each other. Everywhere, pretty sure even in banks". surprising, given that Reeses has been aggressively running a new campaign since early June, notes YouGov CEO of data products Ted Marzilli, who points out that the current 29% ad awareness Taking the underrated Take 5 bar and rebranding it with Reeses, geniuser. Were not sorry we know exactly what were doing. To me this does not display your candy bar in the best light and if an alcohol company were to employ this same strategy they would see sales plummet and would probably have to pay a fine. In what is certainly a hacky comedic bit by now, for years past people would joke about how pathetic it is to be killed by a nut, as if they asked for or had any say in the allergy. Optimize TV Ad Spend With Q1 2023 Insights. I only remember Reeses adopting the Sorry Not Sorry campaign when Demi Lavato's song was big. And the newest innovation, Reeses with pretzel bites, geniusest. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. You know that commercial or product placement that's twice as loud as all the others and is blindingly bright or otherwise just obnoxious? Lets add a new bit of context into the world of Reeses a motivation for their current outlook and it begins with the peanut allergy. Several different Reeses #NotSorry TV spots, from Anomoly, have aired to date. Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. The slogan alluding to the idea that when eating a Milky Way you are too distracted by its overwhelming flavors to perform a task or do your job. Not Sorry, in the age of public apologies, are words we seldom hear. According to Dictionary.com it goes as far back as 2001. https://www.dictionary.com/e/slang/sorry-not-sorry/ [deleted] 2 yr. ago We're not sorry we're better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. Free to qualified media, marketing and advertising professionals. Topics covered: business models, technology, partnerships, culture and high profile personnel changes. No one was asking if they were sorry or what they werent sorry for, they just confessed. This isnt It hires Will Arnett and starts shouting at the television and tells everyone they arent sorry. Submissions should come only from actors, their parent/legal guardian or casting agency. REESE'S Milk Chocolate Snack Size Peanut Butter Cups, 13.75 oz, 25 count box. How do you increase sales for the most sold candy in America? They are the character in the murder mystery who it definitely cant be. Topics covered: social media, mobile, advertising, marketing tech, content marketing, and more. "Not Sorry", in the age of public apologies, are words we seldom hear. So we launched with a new tagline and mantra: Not Sorry. An self-aware, acknowledgement that were not sorry that were about to make you want a Reeses. Can someone seriously give me an explanation. Is this simply a new direction for the company to generate sales? When it comes to the changes they have been making to the original, essential peanut butter cup, I am no purist and I commend them for their innovation.
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