Philadelphia and Raleigh tied for fourth place. You can change your cookie settings at any time but parts of our site will not function correctly without them. "One main driver of the rise was the switch of the League's broadcast rights in China from pay TV over to terrestrial coverage. By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. Chinese spending certainly isn't limited to Tevez, and this for a league with an average attendance of little over 24,000. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. The Comcast-owned broadcaster averaged a total audience delivery (TAD) of 507,000 viewers per TV match window across its NBC, USA Network, CNBC and NBCSN channels. From there it all gets a bit weird. 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Lee states there are some who estimate that Asias total soccer fanbase numbers over a billionthe kind of interest that the home market cannot even begin to compare with. We use You may also opt to downgrade to Standard Digital, a robust journalistic offering that fulfils many users needs. The numbers have only grown over the past 18 months, demonstrating the enormous role that Asia plays within the global Premier League market. This season was the most-watched opening weekend since 2015, posting a TAD average of 640,000 viewers (across five Saturday to Sunday match windows). Barclays Asia Trophy set to sparkle in Beijing. "Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s)." It is early in the season and its not possible to tell whether numbers will sustain, increase or drop off, but early indications are that normal figures are being largely sustained. Profit from the additional features of your individual account. Chinese clubs appear to be manipulating market conditions in a concerted attempt to damage their international competitors, all the while using their vast resources to further the agenda of China itself. Amongst the so-called Big-Five leagues in Europe, which include the top-tier football leagues of England, Spain, Italy, Germany and France, the combined revenue of all The English Premier League has secured a new broadcast deal with Tencent in China, moving quickly to replace its previous $700m contract in the country that was Change the plan you will roll onto at any time during your trial by visiting the Settings & Account section. Andrew Walsh, SPORT+MARKT head of international affairs, said: "The explanation for these remarkable figures lies largely in the redistribution of international rights for the start of the new three-year broadcast term last year. In March, the EFL Cup final between Liverpool and Manchester City on the network averaged 3.16 million viewers, with a peak audience of more than four million. Thus, the Premier League was the first major European division to truly be seen by the Asian public and subsequently left a historical imprint on the public. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. cookies Related readings: So, how big a threat is China to European football and the Premier League? Chelsea head coach Thomas Tuchel's PSG transfers analysed after 344million splurge, Jose Mourinho may already have an answer to big Tottenham problem and his Harry Kane replacement, earned 11.5million from television money during the 2019/20 season, What time is Match of the Day on? The clubs receive enormous incomes, the sponsors achieve an effective means for the transmission of their brand and the Asian public get to enjoy the product they so crave. Newcastle United v Burnley only saw a poor 358,000 to 479,000 watching its broadcast on Skys Main Event. The Its without doubt a much worse version of football without the crowd providing an atmosphere. China has been the English top flight's most lucrative overseas television rights territory. Sky reportedly paid 4.2bn to gain Brendan Rodgers to Tottenham latest: New manager tipped, stance revealed, 'spotted' at match, Tottenham news: Former Leicester City boss Brendan Rodgers has been tipped with taking over at Spurs following Daniel Levy's decision to sack Antonio Conte in March, Jose Mourinho stance on Chelsea return revealed amid major Mauricio Pochettino decision. Afghanistan, Moldova, Turkmenistan, North Korea and Cuba were the five countries without coverage in 2018/19. In 2018/19, research from Nielsen found that around 3.2 billion people watched games throughout the year. By putting the facts in a hall of mirrors, all that they succeed in doing is making people cynical about any claims they make. As an overseas league that spends over the odds in order to attract big-name talent, the Super League is hardly the first of its kind. Repucom, Premier League Fan Survey 2011/12. Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th Financial details of the new deal have not been disclosed. For comparison, that is only 18m less than Manchester United paid for Paul Pogba, who reportedly takes home 290,000 a week. Growth was driven by new free-to-air coverage in several countries, notably Brazil and South Africa, while there was also a continued increase in live audiences in the UK. Manchester United played a friendly in Hangzhou on Sunday and Tottenham Hostpur, West Ham United and Hull City will be taking on local side Beijing Guoan in the biennial Premier League Asia Trophy in the Chinese capital starting on Wednesday. To help achieve that aim, as long as it is expedient, Chinese owners will stop at nothing to outdo European clubs. Gary Lineker, Alan Shearer and Micah Richards discuss the art of punditry and rank the best analysts, Three single Kiwi women are in search of the man of their dreams in FBoy Island NZ. Use Ask Statista Research Service, on the NBC Sports networks; including streaming data, NHL - number of Stanley Cups won by team 1915-2022, Super Bowl TV viewership in the U.S. 1990-2023, Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2023, NBA Finals TV viewership in the U.S. 2000-2022. Liverpool and Wolverhampton Wanderers clash on USA Network was themost-watched final matchday fixture on pay-TV, with a record 681,000 viewers. Worryingly, in their attempts to make China the foremost footballing nation on the planet, economic strife in European football would no doubt suit the Chinese government well. In the long term this may lead to a decay in numbers; it certainly isnt likely to lead to an increase. Or by navigating to the user icon in the top right. We all watch TV that we actually dont really enjoy much (and thats not just when Joelintons playing). Charlton: China's World Cup misery saddens me Again, not untypical of their audiences for such games. In total, the Premier League accounted for 185,000 hours of global TV coverage last season, making it far and away the most popular sporting competition in the world. How is it that Liverpool fans in Jakarta know all the words, all the harmonies and even the nuances within the nuances of Youll Never Walk Alone? During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related curbs were lifted. According to Danny Lee of the South China Morning Post, over 70 percent of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, the most visible domestic competition among the global public. But then perhaps a lot of people do just see the headline and the number and absorb it as truth. AFP. According to the latest report from analyst firm SPORT+MARKT, 70% of all football fans worldwide now watch the Premier League, with 643m homes tuning in to see the likes of Arsenal, Liverpool, Manchester United and Chelsea - an increase of 11% on the previous season. External Link, Gameweek 34 FPL stats: Haaland rewards as Triple Captain, Double Gameweek 34 FPL bonus points: Haaland delivers, Benitez: Man City know how to win different ways, Haaland's BEST goals of record-breaking season, Goal of the day: Tielemans' spectacular flick-up volley, Fans watch Premier League in record numbers, Study shows League's pulling power for tourism, Premier League broadcast deals for 2019-2022, Premier League weekend review: What we learned, Record breaker Haaland: Amazing stats of Man city's phenomenon, Isak and Wilson can be worth the double-up in FPL, Leicester v Everton: What the managers say, Alvarez wonder strike puts Man City back on top, Equality, Diversity and Inclusion Standard. Its no coincidence that Premier League teams invest so much time and money in Asian territories during the preseason. But crowdless is all there is on offer, so we watch it regardless. The total and average attendances only covered regular season games. Please create an employee account to be able to mark statistics as favorites. Judging by their behaviour over the last few years, it is clear that Chinese owners are at peace with the fact that, to attract the players necessary to establish the Super League as a serious force, their outgoings must be truly gargantuan. For the governing Communist Party, it represents a potential propaganda device as well as a prospective economic stimulus, hence the massive investment in their national footballing infrastructure. On such an uneven financial keel, the normal rules of competition are horribly, grotesquely skewed. Sundays Chelsea-Liverpool on USA Network averaged a TAD of 1.04 million viewers to rank as third-most watched Premier League match ever on cable. Illegal streaming is an ever-present issue to build into these numbers. But why has Asia become such a hot bed for Premier League fervour? (Image: VALERY HACHE/AFP via Getty Images). This all combined means that a team who wins the Champions League may not receive the most lucrative reward for that season's competition. With a shrinking market of viewers watching the group stages, advertisers could see the Champions League broadcasts as a less valuable proposition, and with the pandemic causing uncertainty in so many areas of the economy, sports television subscriptions become one thing that families may decide they can do without. Why battle the titanic clubs of the continent on a level playing field, when it would be more effective to tilt the odds? Since then, things have been ramped up several notches. A contract has been signed with Tencent Sports after its previous 564m deal with PPTV was, Sir David Attenborough on biodiversity crisis. Learn more about how Statista can support your business. Incidentally, Amazon does not release figures for how many watched their games. 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In regards to the future of European football, and certainly the Premier League, we have a tendency as fandom, punditocracy and press to be more than a little parochial. or Gary Lineker replacements after BBC drop bombshell statement, Gary Lineke has been stood down by the BBC from its Match of the Day Premier League highlights show over comments made on social media criticising the government's new asylum seeker policy, Alan Shearer names Harry Kane and Thierry Henry among top 10 Premier League forwards of all-time, Newcastle United legend Alan Shearer remains the highest-scoring Premier League player of all time with 260 goals, and has named his top 10 strikers of all time, Premier League make VAR decision that will impact Arsenal, Chelsea and Tottenham next season, The Premier League are considering making further changes to their use of the Video Assistant Referee (VAR) system which could to impact Arsenal, Chelsea and Tottenham next season, Arsenal, Chelsea and Tottenham learn 2023/24 Premier League fixture release date, The Premier League have already started putting plans in place for next season with the fixtures for the 2023/24 season due to be announced in around two months time, Mikel Arteta must avoid nightmare Tottenham repeat as Arsenal face Man City title reality, Arsenal news: Mikel Areta has an opportunity to drastically alter the future of the club in a way that Spurs threw away, Premier League make shirt announcement with major impact on Arsenal, Chelsea and Tottenham, Premier League clubs have agreed to withdraw gambling sponsorship from the front of their matchday shirts, Premier League ready to drop Sky Sports and BT Sport in shock new broadcasting plans, The Premier League could stream their own matches as shock new broadcasting plans revealed, Mauricio Pochettino has first Chelsea signing 'confirmed' after Todd Boehly makes 52m decision, Chelsea transfer news: The Blues may already have the answer to their difficulties in front goal evidenced this season, Jurgen Klopp slams Ryan Mason's tactics and praises Tottenham's possible next manager, Jurgen Klopp and Ryan Mason were both left frustrated following Liverpool's 4-3 win against Tottenham at Anfield on Sunday as both teams chase a top four spot, Daniel Levy's reaction, furious Ryan Mason and what Son did after Tottenham loss vs Liverpool, Tottenham lost 4-3 against Liverpool at Anfield on Sunday afternoon after Diogo Jota's stoppage-time winner denied Spurs a point after recovering from three goals down, Arsenal handed major title boost after Pep Guardiola forced into Man City decision at Fulham, Arsenal news: Manchester City playmaker Kevin De Bruyne has been ruled out of their Premier League game at Fulham, Arsenal senior players' transfer fates reveal Kieran Tierney dilemma as William Saliba signs. Currently, you are using a shared account. The club needs to fuel this burgeoning fanbase with visibility, astute marketing and, perhaps most importantly, the kind of success that thrusts a club to the top of the tree and makes it stand out in a clustered environment. MOTD2 highlights of an amazing weekend of goals clocked in with an audience of 2.8 to 4.1 million. Reports suggest he is now set to make it onto the list of the top-10 best-paid players in the world. Since ESIs viewership breakdown commenced in January 2021, a mobile title has been first every month for peak viewership. Given negotiations for the next rights packages will begin soon, this is all good news for the Premier Leagues bargaining position, as it can point to its product as being as popular as ever, so please give us loads of money so that every club can buy loads of Joelintons because thats what we all want to make us happy. US media giant NBCs coverage of the 2021/22 Premier League was the second most-watched seasonof English soccers top flight in US television history, behind only 2015/16. Man United-mania set to blitz China again While conditions were dire, the EPL managers were under pressure to feed the furore that surrounds their teams in Asia and to deliver to the public the star names the people crave. To seal his transfer from Boca Juniors, Shanghai Shenhua paid Tevez's hometown club a reported transfer fee of 71.6m. Far from another retirement league in which ageing players can grab a final payday, the Super League is now snatching major targets from underneath the noses of European clubs. Ayre was formerly with Total Sports Asiaa self-proclaimed global leader in sports content and branding solutionsand brings extensive knowledge of the Asian market to the dusty hallways of Anfield. External Link, Be wary of future Brighton rotation in FPL, FPL player price changes - rises, falls and top transfers for Gameweek 35, Why Leicester v Everton is a must-win for both teams, Away Fan Guide: Leicester City These enterprises realise the value of the EPL teams as vehicles to promote their specific brand to a wildly receptive Asian audience. Their policy is to pay ludicrous sums to secure the services of foreign talent, and it certainly seems to be working thus far. What better way to further the cause of Chinese football as a global phenomenon, than to sabotage the complacent old order as embodied by Europe's grand old teams? We have the history, the tradition, the football culture, and nothing will be able to usurp that, no matter how much money is ploughed into enterprising foreign leagues with pretensions to feasting at football's top table. These are stunning numbers, amounts which would make eyes water at even the wealthiest of European clubs. Are you interested in testing our business solutions? There is no doubt that on-field success and status has a major impact on the marketability of one footballing brand or another. You can still enjoy your subscription until the end of your current billing period. China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related Obviously, this isnt true. Chart. This is significant, and could be the key to China's aspirations of domination on the world stage. Hop over to BT Sport for Leicester City v West Ham and youd have been one of the 460,000-832,000 watching the Hammers play much better without David Moyes being present. Chinese clubs aren't recouping much of their massive investments on matchday, then, nor is it feasible that broadcasting money is covering their costs. But equally, few seem to have jumped off the football ship as it runs aground on the rocks of covid-19. "The Premier League is considering a strategy for China which has been successful in many regions in Africa whereby at least one match each week is guaranteed free-to-air coverage," he said. The publicity-savvy Sheikh Mansour, the Emirati owner of Manchester City, is acutely awareof the benefits of intelligent presentation to Asian publics. The Premier League has agreed a new broadcast deal in China to cover the rest of the 2020-21 season. Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th March - 79,000 13th April - 75,000 Some weeks missing Comcast-owned network buoyed by rise in games averaging more than 1m viewers. Opinions are divided but mostly settle around the well, its better than nothing stance. Why wouldnt they be? Rather, they are benefitting from enormous injections of private capital, often at the behest of some of China's richest men and the lucrative corporations they command. Sky Sports deal with the Womens Super League (WSL) also saw a 174 per cent increase in pay-TV viewing compared to last season. The Chinese broadcaster and the English Premier League signed a deal for three seasons running until the end of the 2021-22 season for more than US$700 million, in relation to Alexis Sanchez and Mesut Ozil. Please do not hesitate to contact me. There may be a little evidence that smaller games are attracting less than would be typical and that bigger games are pulling a little more. Secondly, the nature ofEnglish top-flight contestshave appealed to the casual sports fan. and other data for a number of reasons, such as keeping FT Sites reliable and secure, With the Premier League working in partnership with independent research agency Nielsen Sports, broadcast and audience information has been compiled and collated from individual markets. Oscar has just joined Shanghai SIPG from Chelsea for a fee of 52m, despite having long been linked to clubs of the size and prestige of Juventus. ", Sports Media Watch, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) Statista, https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/ (last visited May 01, 2023), Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) [Graph], Sports Media Watch, May 29, 2021. Ultimately, they have usually had to scale back their ambitions. According to Lee, over 16 percent of the Citizens fans come from Chinaover five times more than from Britain. In the following months, Chinese clubs signed Gervinho, Demba Ba, Graziano Pelle, Ezequiel Lavezzi, Hulk, Ramires and Jackson Martinez, to name but a few. READ MORE: How Football Explains Capitalism. It now looks like it is from an alien planet. Something went wrong, please try again later. Overseas investors have so often attempted to build their own divisions, and to forge successful brands elsewhere. And given their spurious 14 million story, theyre obviously as keen as ever to associate their PL coverage with popularity. China fans get free-to-air English Premier games, ZZ leaves Charlton in search of Premier start, Barclays Asia Trophy set to sparkle in Beijing, Charlton: China's World Cup misery saddens me, Man United-mania set to blitz China again. Even with a relatively limited use of the imagination, it is not hard to see how that could potentially jeopardise the financial security of Europe's top domestic divisions. UEFA sign deals in three-year blocks for their football coverage, so while broadcasters are now locked in from 2021-2024, UEFA should be relatively able to cope with a drop in viewers for now. One of the main catalysts for the fall in numbers has been a lack of people watching matches in public areas, such as pubs and bars across the world, with viewing figures understandably taking a big hit. Though the Super League has seen broadcasting revenues and the value of its television deals grow considerably in recent years, there can be little thought of clubs turning a profit when acquisitions are, in the case of Carlos Tevez, on wages of anything up to 615,000 a week. The ideal entry-level account for individual users. "In China, we are very happy that our partner WIN TV has reached an agreement so that some matches will be seen free-to-air on local stations.". These were players with decent domestic pedigree, all of whom could most likely have secured transfers to respectable European clubs. The resulting hype for the final was intense, with an estimated global audience of between 380 and 400 million viewers, making it almost twice as big as the Super Bowl. Looking at the bigger economic picture, the outlay of Super League clubs will inevitably drive up the cost of transfers, wages and agents' fees in the major European leagues.
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