Due to varying update cycles, statistics can display more up-to-date Overall, social media usage statistics estimate that an individual will spend 6 years and 8 months of their lifetime on social media. The professional networking site reports766 million total users, with about 310 million of those being active monthly users. WhatsApp - 2.00 billion. Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. (Adobe) stream Hes also written for Fast Company, NBC, Inc Magazine, USA Today and BusinessInsider, among others. %PDF-1.7 Sources: Statista, Statista, Data Reportal, Social media platforms & Kepios Analysis. Hey, do you think Telegram also can be considered as social media? Key statistics. About half were in 2011. Instagram passed 1 billion users in 2018 and showed a 5% growth rate every quarter, faster than Facebook growth rates [4]. This report focuses on Americans' usage of different platforms to watch TV content. To make the most of your social media marketing plans, first know your targeted audience. Follow these links for more in-depth analysis of the impact of social media on American life. According to a Pew Research Center study, about 71% of 18 . How to Communicate Content Marketing Wins, Word Count Trends in 25+ Industries: VoiceGraph, Head-to-Head Review: Google Forms vs. SurveyMon, What Is Teamlancing? ( Statista) 98.5% of Facebook users access the platform on mobile devices. Click the magnifying glass. It beat out long-time social media favourites Instagram, Facebook, and Snapchat in terms of downloads. As of 2021, the number of people using social media is over 4.48 billion worldwide, with the average user accessing 6.6 social media platforms on a monthly basis. For example, Filipinos spend a little over four hours a day . This study uses the 2018 Canadian Internet Use Survey to examine reports of the negative effects individuals aged 15 to 64 experience because of their use of social networking websites or apps. Due to varying update cycles, statistics can display more up-to-date The micro-blogging and messaging site boasts192 million active daily users, who trend70% male. In fact, with those two exceptions, most social media platforms have grown very little since 2019 and through the pandemic, or even earlier. TikTok had 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.8 billion by the end of 2022. Yet, these global statistics gloss over some significant differences from one country to another. However, when we look into platform penetration rates from people in eligible audiences, 93.33% of 4.8 billion global internet users and 85% of 5.27 billion mobile phone users are on social media. Approximately 78% of women and 66% of men use social media (bearing in mind that only male and female options were reported). Its user base clocks in at an impressive 2 billion. About seven in 10 people use it for socialization, entertainment, and news. (+1) 202-419-4372 | Media Inquiries. TikTok has been downloaded over three billion times. As of April 2021, it was thethird most downloaded appoverall. Businesses are paying attention, too;62% of businessesused YouTubefor content marketing, advertising or some mix of both. It has associations with depression, anxiety, and low self-esteem. (Wordstream) The average conversion rate for Facebook ads is 9.21%. data than referenced in the text. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. According to StatCounter, the current mobile vs. desktop market share worldwide is weighted more towards mobile, with 55.89% of people accessing the internet on a feature or smartphone. The average penetration rate globally is 49%. Updated: January 9, 2023. Following that, services like AOL Instant Messenger, Live Journal, and Friendster launched all paving the way for the leader, Facebook, in 2004. In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. At1.074 billion global users, an increase of over 73 million in the last year, Instagram has seen some impressive pandemic growth. In fact, about three-in-ten teens who say they use social media too much (29%) say it would be very hard for them to give up social media. Interesting that youtube is considered social media. Here are the biggest data points to keep in mind as you plan your social media marketing activities for the rest of the year. With over478 million active monthly users, the long-reigning queen of image curation and collection is still quite popular, especially among women who make up 60% of its userbase. Popular platforms like Facebook have over 65.86% of their monthly users logging in to use social media daily. All told, expect users to spend a combined 3.7 trillion hours on social media platforms in 2021. By comparison, this shows just how mobile social media is. Given its demographically and geographically broad user base, its no surprise that Facebook dominates as a social media ad platform. Moreover,nine million brands and companiesuse the platforms advertising platform. Published by S. Dixon , Oct 18, 2022 Key insights Number of social. Messaging App Revenue and Usage Statistics (2023) David Curry. When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. Unfortunately, social networks looking to expand in these territories will make a lot less from the advertising profits per user, so user volume is critical for their earnings. Find your information in our database containing over 20,000 reports, third-largest social media audience worldwide, found its largest audience with women aged 25 to 34 years, followed friends, family, and people they knew, 67 percent of social media users in the U.S. claimed to use social networks, TikTok was the most downloaded app in 2021, Snapchat, Instagram, and TikTok will remain close competitors, 59 percent of Americans said that they believed the accusations, 39 percent of U.S. survey respondents said that social media was bad for society, too much pressure to be perfect on social media, 94 percent of Americans saying they know of each of these platforms, users in the U.S. said that they used Facebook, TikToks buzz score rating lies at 38 percent. It now relies on the continuous growth in the number of people with internet access and smartphones, particularly in developing regions. Just 5% of adults were on social media in 2005. Global Digital & Social Media Stats. Clicking on the following button will update the content below. For most people, mobile messaging consists of two platforms: Facebook and WhatsApp. YouTube and WhatsApp follow this with over 2 billion, then Messenger, WeChat, and Instagram, all having 1 billion or more users. Almost90% of users access the site using a smartphone or other mobile device. 5 0 obj BY Brooke Auxier and Monica Anderson FOR MEDIA OR OTHER INQUIRIES: Facebook has 1.96 billion daily active users as of Q1 2022. Theres much less variation between users at various income levels, with users at each of four levels hovering between 65% to 78%: Likewise, theres not much difference between users with varying educational backgrounds. Second, only to YouTube in the numbers of visits, its also the third most visited site overall (behind Google and YouTube). According to the latest statistics, a whopping 98.98% of the UAE population remain active on social media. In 2014 there was a median of 42% of people that accessed the internet occasionally, now this figure must be well over 65%, which was the last number recorded from the Pew study in 2017. The rise of social media began back in 1996 with the release of the networking site Bolt (now closed). Thats why itsvitalto keep up with the demographic and usage data for the platforms you use in your digital content strategy. Statistics on usage and membership . Whereas Asia was the most considerable social media user base growth at 16.98%, followed by Africa increasing by 13.92%. The most significant price rises were Domestic holiday travel and accommodation (+13.3%), Electricity (+8.6%), International holiday travel and accommodation (+7.6%) and New dwelling purchase by owner . The most important key figures provide you with a compact summary of the topic of "Social media" and take you straight to the corresponding statistics. Around 78% are solely accessing platforms from their mobile phone, compared with only 1.32% visiting their social networks via only their desktop. Get in touch with us. A selection of surveys conducted by the Pew Research Center 2012-2019 shows the percentage of US adults who state they use the following apps on their phone or desktop. Facebook referrals also count for over80% of allsocial media-originated trips to e-commerce sites. Below, we have the average daily time spent on social media in hours and minutes from 46 countries; the data source is the Global Web Index 2020 report. For this analysis, we surveyed 1,502 U.S. adults from Jan. 25 to Feb. 8, 2021, by cellphone and landline phone. Below, we have the top 20 social media growth rankings by country, representing the largest number of users, not percentage increase: The total number of people using social media grew by 9.2% between April 2019 and Jan 2020. In America, social media is more prevalent among women, in particular, Snapchat and Pinterest, whereas men are using sites like YouTube and Twitter more. What is the state of social media in 2021? Its demographics skew slightly older with an age range from 30-49 making up the largest group of LinkedIn users. The total numberof social media users globallyis about 4.2 billion or slightly more than half of the worlds total population. Detailed analysis by the team at Kepios shows that there are 4.80 billion social media users around the world in April 2023, equating to 59.9 percent of the total global population.. Social media user numbers have continued to grow over the past 12 months too, with 150 million new users joining social media since this time last year.. That equates to annualised growth of 3.2 percent, at an . 92.1% of internet users connect via mobile. Of 5.1 billion active internet users worldwide, 4.2 billion are active social media users; The social networking sites industry is worth $62.5 billion in 2021 ; The number of social media users among the baby boomer generation has increased by 54% ; The majority of Twitter and Instagram users are between the ages of 25 and 34 ; Wikipedia is a multilingual free online encyclopedia written and maintained by a community of volunteers, known as Wikipedians, through open collaboration and using a wiki-based editing system called MediaWiki.Wikipedia is the largest and most-read reference work in history. In this awesome statistical roundup, youll discover the latest social network data by the numbers and key demographics, heres a summary of what youll learn below: So without further ado, lets dive into the top 12 statistics you cannot miss surrounding one of the fastest adopted technologies in the last century. The most important key figures provide you with a compact summary of the topic of "Media use in the United States" and take you straight to the corresponding statistics. In 2019, 41% of teens said they enjoyed social media "a lot"; in 2021 that figure declined to 34% [ 1 ]. YouTube hasa truly global audience, with users in over 100 countries. Either way, please jump in and leave a comment below. Social media use sometimes involves negative interactions between users. Talk with one of our content experts about our hand-vetted expert content writers & designers who can help you scale your content marketing efforts quickly. Social Media Use in 2021 April 7, 2021Partisan differences in social media use show up for some platforms, but not Facebook April 7, 202110 facts about Americans and Facebook June 1, 20217 facts about Americans and Instagram October 7, 2021. An original record of the US market size was 5% in 2005, growth in the US took just under 6 years to penetrate 50% of Americas population in 2011. Im curious where you found those numbers from because I have been trying to find them out and couldnt Over the twelve months to the December 2022 quarter, the CPI rose 7.8%. Enter the whole title (enclosed in speech marks) or some significant words from the title into the All Field Search box. YouTube is the most popular social media channel in 2021. The current global average gender split of social media users is 54% men versus 46% women. 2 hours a day on facebook is hard to see, but if youre watching videos on youtube it would make sense. There you have it for my rise of social media statistics roundup. While a high level of use has persisted during the pandemic, teen enjoyment of social media has dropped. According to a survey by the Pew Research Center, 81% of U.S. adults say they use YouTube. This initial draw to TikTok could be due to a platform resemblance to the once-popular social media app Vine. And what kind of content do Facebook users prefer? Over three billion people have used messaging apps in 2021, making them one of the most popular app types. The average household size in England and Wales in 2021 was 2.4 people per household, the same as in 2011; the areas with the highest average household size were Newham, Slough and . And now that i saw WhatsApp is in the 3rd position of most used social media application it makes me wonder whether they forget to count Telegram also or else. Americans ages 18 to 29 stand out in that the most common digital way they get news is social media, with 42% saying they get news this way often versus 28% saying the same of either news websites or search engines. By contrast, Twitter users have the lowest percentage of daily users at 46%, weekly at 29% and less than weekly at 16%. Lyme disease is the most common vector-borne disease in the United States. 4 0 obj Instagram Is the Current Fastest Growing Social Media Platform. In February 2012, 81% of U.S. adults ages 18-29 said they use at least one social media site. 4.33 billion as of early 2021. Teens are more likely to say social . The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Time spent with media worldwide 2011-2021, Time spent with digital vs. traditional media in the U.S. 2011-2023, Daily media consumption in the U.S. 2021, by format, U.S. Facebook users 2023, by age and gender, U.S. video gaming audiences 2022, by age group, Time spent with media in the U.S. 2011-2022, Time spent per day with major media in the United States from 2011 to 2022 (in minutes), Average time spent with major media per day in the United States as of April 2021, by format (in minutes), Time spent per day with digital versus traditional media in the United States from 2011 to 2023 (in minutes), Digital media users in the United States 2017-2027, by segment, Number of digital media users in the United States from 2017 to 2027, by segment (in millions), Money spent on media per month in the U.S. 2022, per user type, Monthly budget allocated to media and technology in the United States as of November 2022, by user type (in U.S. dollars), Number of TV households in the U.S. 2000-2023, Number of TV households in the United States from season 2000-2001 to season 2022-2023 (in millions), TV households in the largest local TV markets in the U.S. 2020-2021, Number of TV households in the largest local TV markets in the United States in the broadcast season 2020-2021, Share of cord-cutters/nevers in the U.S. 2014-2022, Share of TV households without a traditional TV subscription in the United States from 2014 to 2022, U.S. TV consumption: daily viewing time 2009-2021, by age group, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by age group (in hours), U.S. TV consumption: average viewing time 2009-2021, by ethnicity, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by ethnicity (in hours), U.S. TV consumption: average viewing time 2009-2021, by gender, Average daily time spent watching TV per capita in the United States from 2009 to 2021, by gender (in hours), Digital Market Outlook: users of video-on-demand in the U.S. 2017-2027, by type, Number of video-on-demand users in the United States from 2017 to 2027, by type (in millions), Daily time spent with video by U.S. adults 2019-2026, by device, Average daily time spent with video content among adults in the United States from 2019 to 2026, by device (in minutes), Consumer spending on SVOD in the U.S. 2018-2022, Consumer spending on subscription video-on-demand (SVOD) in the United States from 2nd quarter 2018 to 3rd quarter 2022 (in billion U.S. dollars), Reasons for not paying for video streaming subscriptions in the U.S. 2022, Major reasons why adults do not pay for video streaming subscriptions in the United States as of August 2022, Expected change in video streaming use in the future in the U.S. 2022, Expected change in video streaming usage over the next 12 months in the United States as of March 2022, Penetration rates of selected subscription video-on-demand services in the U.S. 2022, Share of households subscribing to selected video streaming platforms in the United States as of September 2022, Leading online news brands in the U.S. 2022, Share of consumers who have used selected global online news brands to access news in the last week in the United States as of February 2022, Magazines with largest monthly audience in the U.S. 2022, Leading magazines in the United States in 4th quarter 2022, by total average monthly audience (in millions), Daily newspaper consumption by brand in the U.S. 2022, Daily newspaper consumption by brand in the U.S. in 2022, Magazine / weekly newspaper consumption by brand in the U.S. 2022, Magazine / weekly newspaper consumption by brand in the U.S. in 2022, Most purchased daily newspapers by type in the U.S. 2022, Most purchased daily newspapers by type in the U.S. in 2022, Magazine / weekly newspaper purchases by type in the U.S. 2022, Magazine / weekly newspaper purchases by type in the U.S. in 2022, Average daily time spent reading per capita in the United States from 2014 to 2021 (in hours), Recreational books: consumer expenditure in the U.S. 1999-2021, Consumer expenditure on recreational books in the United States from1999 to 2021 (in billion U.S. dollars), Book consumption in the U.S. 2011-2021, by format, Share of adults who have read a book in any format in the last 12 months in the United States from 2011 to 2021, by format, Book readers in the U.S. 2019-2021, by age group, Share of adults who have read a book in any format in the last 12 months in the United States in 2019 and 2021, by age group, Number of books read yearly by U.S. consumers 2021, by gender, Number of books read each year by consumers in the past year in the United States as of December 2021, by gender, Audiobook listeners in the U.S. 2021, by age group, Share of adults who have listened to an audiobook in the last 12 months in the United States as of February 2021, by age group, Radio reach in the U.S. in 2021, by age and gender, Weekly radio reach in the United States as of June 2021, by age and gender, Radio reach in the U.S. in 2021, by time of day and gender, Weekly radio reach in the United States in March 2021, by time of day and gender, Share of weekly online radio listeners in the U.S. 2000-2021, Share of weekly online radio listeners in the United States from 2000 to 2021, Share of monthly online radio listeners in the U.S. 2007-2021, Share of monthly online radio listeners in the United States from 2007 to 2021, Online radio reach in the U.S. 2021, by age group, Monthly online radio reach in the United States in 2021, by age group, Music consumption in the U.S. in 2021, by genre & format, Distribution of music consumption in the United States in 2021, by genre and format, Weekly time spent listening to audio from selected sources in the U.S. 2021, Distribution of weekly time spent listening to audio content via selected sources in the United States in 2010, 2019 and 2021, Popular online music brands in the U.S. 2022, Online music services used most frequently in the United States as of January 2022, Music streaming penetration in the U.S. 2022, by generation, Share of adults who said they streamed music at least once in the past month in the United States in 2022, by generation, Streamed music consumption in the U.S. 2021, by genre, Distribution of streamed music consumption in the United States in 2021, by genre, Share of people who listen to podcasts monthly in the U.S. 2017-2022, by age group, Share of people who listen to podcasts on a monthly basis in the United States from 2017 to 2022, by age group, Reasons for not listening to podcasts in the U.S. and Europe 2021, Reasons why people do not consume podcasts in the Unites States and Europe in 2021, Podcast providers in the United States 2022, Preferred podcast providers among adults in the United States as of October 2022, Internet users in the United States 2019-2028, Number of internet users in the United States from 2019 to 2028 (in millions), Social media users in the United States 2019-2028, Number of social media users in the United States from 2019 to 2028 (in millions), U.S. internet usage penetration 2021, by age group, Share of adults in the United States who use the internet in 2021, by age group, Weekly time spent on leading online activities in the U.S. 2022, Most popular weekly online activities for internet users in the United States as of January 2022, by time spent (in hours), Share of Facebook users in the United States as of March 2023, by age group and gender, Distribution of Instagram users in the United States as of March 2023, by age group, Twitter: usage reach in the United States 2021, by age group, Percentage of U.S. adults who use Twitter as of February 2021, by age group, TikTok audiences in the U.S. 2021, by age and gender, Distribution of TikTok audiences in the United States in 2021, by age and gender, Number of users of video games in the U.S. 2017-2027, Number of users of video games in the United States from 2017 to 2027 (in millions), U.S. video gaming audiences 2006-2022, by gender, Distribution of video gamers in the United States from 2006 to 2022, by gender, Distribution of video gamers in the United States in 2022, by age group, Distribution of video gamers U.S. 2022, by engagement, Distribution of video gamers in the United States in 2022, by engagement level, Consumer spending on video game content in the U.S. 2010-2022, Consumer spending on video game content in the United States from 2010 to 2022 (in billion U.S. dollars), Weekly gaming hours of adults in the U.S. 2022, Weekly time spent playing video games according to adults in the United States as of January 2022 (in hours), Preferred video game devices in the U.S. 2022, Leading video game devices according to gamers in the United States in 2022.