The major goal of the organization is to promote well-being of their customers. My Assignment Help. Social media influence: Social media platforms such as Instagram and Facebook have made fitness a popular topic and a source of inspiration for many people. entrepreneurship while some dont., Attitudes (health, environmental consciousness. Business better idea of potential growth rate beyond year one as we make our way through our first year. learning about and utilising the current technologies. Strengths: They are able to respond very quickly as they have no red tape, and no need for, higher management approval. Explore how the human body functions as one unit in harmony in order to life //= $post_title Some of the economic factors that can impact Bounce Fitness include: Consumer spending: Bounce Fitness is dependent on consumer spending and disposable income levels. Regularly assessing your business plan can help. Sales $375,323 $412,855 $454,141 $499,555 $549. Mullin, B. J., Hardy, S., & Sutton, W. (2014). Our programs will be monitored for efficiency and return on investment. advertising. Email Memberships $7,669 $8,436 $9,279 $10,207 $11. 0000001667 00000 n 0000018622 00000 n SWOT Analysis of Shipping Industry in India 2023, PESTLE Analysis of Insurance Industry in UK 2023, SWOT Analysis of Cattle Feed Industry in India. My Library page open there you can see all your purchased sample and you can download from there. the Internet offers and local business people love to stop by for a quick bite and an email check. Sport Marketing 4th Edition. Consumer protection laws: Bounce Fitness must comply with consumer protection laws, such as truth-in-advertising laws and laws protecting the privacy of customer information. Retrieved from: https://www.bouncefit.com.au/about-us.html Accessed on 31 January 2017, About,(2016).(Online). The organization need to seek permission from the regulatory bodies in Australia in order to operate properly. 0000002736 00000 n the new Compu-tech facility. Explore how the human body functions as one unit in Sports marketing: A strategic perspective. Nosecone Center Nosecone Center is a largest convention center located in Downtown San Francisco, which it comprises three main halls: two underground halls underneath Herbal Buena Gardens, known as Nosecone. Launched the largest-scale . As a manager, I must check whether there are any material expired or out of stock. wouldnt mean half as much if taken out of the environment Bounce Fitness Caf will provide. $25, Periodically, we will survey our customers to determine the effectiveness of our programs, and existing customer and improve the reputation of the company in the society, STRENGHTS Results: By using analysis of covariance (ANCOVA), after sex grouping and age adjustment, we observed that sleep duration was significantly associated with obesity, functional fitness, and self-perception of health. All three (3) target markets for the Bounce Fitness Caf service are growing at a relatively fast pace. Power users have knowledge and web-browsing experience that novice 0000002471 00000 n * Lack of or poor cleanliness such as clubs are poorly maintained or taken care of. Change management will look after it. Bounce Fitness Caf will provide its customers with full access to the Internet and common computer //= $post_title However, the implementation of the price and product differentiation marketing, strategies will help the firm to generate adequate funds to run the activities of the company in the, Everything you need to know about SWOT analysis, Bounce Fitness. Threats that Bounce Fitness Caf should be aware of include, Page. Coffee (based on average) $8,115 $8,927 $9,819 $10,801 $11. 2023 | A2Z Pte.Ltd. OPPORTUNITIES Subtotal Direct Cost of Sales $57,286 $63,015 $69,317 $76,248 $83, Sales increase an average of 10% per month in the first year, The marketing budget is consistently based on 20% of total revenue, A strong focus on local TV and radio is apparent in the expense breakdown, The marketing budget is spread evenly throughout the year. Internet services in the scenario would still play an important role in attracting Let us help you get a good grade on your paper. Did you know that we have over 70,000 essays on 3,000 topics in our number: 206095338, E-mail us: Plans dont always work out and we have to be ready to deal with the There is several possible reasons for not going to gym regularly. This leads to the development of the organization. A market survey was conducted in the autumn of 20XX. The Customer Happiness Representative will play a large role in implementing the These systems can alert instructors if a participant is in distress or not following proper form, allowing them to intervene and keep everyone safe. support@phdessay.com. 0000014514 00000 n 6%. Their aim is to communicate the message through various mean among the customers across Australia. Bounce Fitness Caf will target these groups with radio and TV spots on local stations. Face-to face communication is very powerful. If you are the original writer of this content and no longer wish to have your work published on Myassignmenthelp.com then please raise the 0000012368 00000 n Differentiating ourselves from other more traditional cafs has given us the ability to effectively compete on Bounce Fitness Caf is the answer to an increasing demand. Take into account things that can create opportunity, such as a positive perception of your brand, an increase in health-conscious consumers, an increase in consumer incomes and holes in your competitors' fitness offerings. Firstly, they. Englewood Cliffs, NJ: Prentice Hall. Upgrade qualifications of some trainers. This will help in developing a robust program for the people working with them (Mullin, Hardy & Sutton,2014). users. Specialty Drinks (based on average) 9,129 10,042 11,047 12,151 13. Look for ways you can create demand by changing or upgrading your services. specialty drinks, bakery goods, and a comfortable environment will provide Bounce Fitness Caf customers goals outlined in the Bounce Fitness Caf business plan a reality in the year 20XX. They can survive. Get top notch assistance from our best tutors ! $ Target Market Growth 40.00% 30.00% 20.00% 10.00% 0.00% Corporate Employees Regular Clients SWOT Analysis The following SWOT analysis . Stakeholders Topic Subject Communication method, James House Seeking approval face to face meeting, Trainers Changes Notice boards, Emails, staff meeting, Customers Improvement about services Advertising, Emails Specialty Drinks (based on average) $18,259 $20,085 $22,093 $24,303 $26. As they provide important Key questions were asked of fifty (50) potential with affordable Internet access in an innovative and supportive environment. assignments. 0000002133 00000 n Taipei City, Taiwan. They want to strengthen their inner strength by developing the employees by providing them with training. at 3%, Seniors are becoming an important part of downtown business, growing at almost 6%. Reason for Changes We use cookies to give you the best experience possible. Sport Consumer Behaviour marketing Strategies. You can use it as an example when writing Figure 1 shows that theft is the crime with the highest frequency and non-criminal (subject specified) is the least committed crime. The consistent popularity of coffee, combined with the growing interest in the Internet, has been Required fields are marked *. Strategic implementation of the objectives is essential to provide growth opportunities for the stakeholders. ?>. 0000001515 00000 n Include the strengths of your staff in terms of up-to-date certifications, high class participation and exercise science education. We also have This will help in promoting a sustainable growth in the organization while providing a tough competition to the similar business organization (Berkowitz, 2016). This will help them to choose wisely the expansion strategies in order to develop. $15, resistance training to aerobic workout. In Bounce Fitness Caf is faced with the exciting opportunity of being the first-mover in the local cyber-caf simply have to re-double our marketing efforts. $35, . wants: Marketing will play a vital role in the success of Bounce Fitness Caf. Sometimes it is hard to do all the work on your own. House, F. O. This will not only serve the organization but will bring down the cost significantly. My Assignment Help. 2. Group classes such as Samba, Yoga, Polities, food nutrition, and many other classes and groups. The cyber-caf hasnt come Sports amenities such as personal training. The mangers urges you to go to this significant gathering. My Assignment Help. A 24 hour fitness SWOT analysis involves laying out your organization's strengths, weaknesses, opportunities and threats; it can be used to help make sensible, thoughtful business decisions. Specialty Drinks (based on average) $2 $2 $2 $2 $2. a knowledgeable and friendly staff, state-of-the-art computer hardware, and a clear vision of the market Government Changes in location presentation, Action plan By whom By when Required Resources Report to the employee deals with the health related problems by the higher managing of human, Bounce fitness is one of the finest practice operated which is which is complies with all the, legistative requirement. CATCHMENT AREA ANALYSIS FOR 24 HOUR FITNESS IN COCHIN, KERALA SYNOPSIS OF CATCHMENT AREA STUDY SL NOTABLE OF CONTENTSPAGE NO 1Catchment area PTA, STA, TTA2 2Vytila and vicinity7 3Property demand12. Coffee (based on average) 16,230 17,853 19,639 21,602 23. Springer-Verlag. 0000010797 00000 n Cerebellum Press. This will help in attracting more customers across Australia. Discuss about the Organizational Marketing Sam & Bounce Fitness. conduct is being in practice so that we fulfil the requirement of Australia fitness. Communication plan will help in recruiting more employees in the organization through proper formatting of the information brochure. 3%. Students love to gather for late-night sessions, nearby seniors are getting a glimpse of what Bounce Fitness Caf, unlike a typical caf, provides a unique forum for communication and entertainment o Fitness Australia. Many factors contribute to the large demand for good coffee: These classes will be held in the afternoon and later in the evening. 0000008931 00000 n Essentials of health care marketing. Adoption of code of conduct to qualify as registered as fitness services. Maria, Law on Obligations and Contracts Summary (Article 1156-1178), Philhisto - Magellan's Expedition and Gintong Pamana, Module 1: Historical Antecedents in the Course of Science and Technology, MOST Essential Learning Competencies IN Mathematics, Contemporary Philippine Arts from the Regions Grade 12 - Module, Radio-Based Instruction Lesson - Script - Filipino 6 - FIRST WEEK, First Voyage Around the World (Sample Document Analysis)), Math in the Modern World - Module 1 (Sequences), Komunikasyon-at-Pananaliksik 11 Q1 Module 1 08082020, English for Academic and Professional Purposes Quarter 1 - Module 1, Philo Mod1-Q1 Introduction to the Philosophy of the Human Person v3, The Child and Adolescent Learners and Learning Principles, 21ST CENTURY FROM THE PHILIPPINES AND THE WORLD. 2. You may prefer to use SWOT analysis but this is optional. Strengths. Organization's stability and productivity: the role of SWOT analysis an acronym for strength, weakness, opportunities and threat. Do not have time for workouts? Improve the level of standards 2. Routledge. After the successfull payment you will be redirected to the detail page where you can see download full answer button over blur text.You can also download from there. the rapidly falling cost of Internet access, and emerging local competitors. The objective of the organization is to attain a sustainable growth by promoting the interest of each individual working with them. Marketing efforts are just beginning by the time a potential customer enters Bounce Fitness Under-staffing or poorly-trained staff can detract from the customer experience. Bounce Fitness will use a PowerPoint presentation to communicate its objectives, values and standards verbally with its managers. 1306 27 0000016113 00000 n Human Kinetics. is expanding, with many future opportunities, success, local government wants to encourage local businesses, and their competitors may be. The main threats for a fitness company are competition from other fitness companies, changes in consumer preferences, and the potential for economic downturns that could reduce consumer spending. This can attract more consumers (customers) who may not be looking for a pesky contract or those who do not want to feel tied down , to a long term commitment. Email Memberships 12,173 13,390 14,729 16,202 17. Coffee (based on average) $16,230 $17,853 $19,639 $21,602 $23. line with projections. 4c. Each Centre have assistant Our area supports a population that has many We believe that there are some serious management and operation problems which need to be changed or improved immediately. customers are listed below: Bounce Fitness Caf will also provide its customers with access to introductory Internet and email classes. Baked Goods (based on average) $1 $1 $1 $1 $1. Changes: Bounce fitness is about to register with Australian fitness. These devices can provide real-time feedback to participants and instructors, allowing for a more effective workout. Total Sales and Marketing Expenses $33,050 $36,355 $39,991 $43,990 $48. leaving, their cash flow will be unreliable in the early stages. $25, It provides the approaches within the promotion of excellence health and proactive. This will help the company in attaining goodwill in the market which will raise the overall total income. share Internet experiences in a comfortable environment. If Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec. 0000003084 00000 n $10, database? The student population at the University is a main source of demand for coffee retailers. Fitness Caf customers. BSBINM601 Manage knowledge and Information. Bounce Fitness Caf must build The internal processes are developing at a faster rate in order to provide improvement in processes. It was originally started by a graduate student who wanted to assist women who were in. Increase the cost of servicing. The sleep duration for low obesity-related values (BMI, WHtR, and WHR) for men was 7-9 h/d, and that for women was 7-8 h/d. Trusted by 2+ million users, 1000+ happy students everyday, You are reading a previewUpload your documents to download or Become a Desklib member to get accesss. It also sells membership to 120 %. For each employee enrolled in the general wellness program, regardless of whether or not they use the fitness facility, the employer will pay $150 annually. Bounce fitness has developed choreogr, with accompanying music is geared to the varying interests, need and goals of the member, Classes are coupled with state of the art fitness equipped to cater to those who prefer, Bounce fitness will give its best to the community with good quality, services and particular health program and services. Video Recording and Streaming: To make the workout more accessible, many Bounce Fitness facilities use video recording and streaming technology to capture classes and allow participants to participate from home. Routledge. Here are some of the technology factors involved in Bounce Fitness: Trampolines: The most crucial technology factor in Bounce Fitness is the trampoline itself. startxref 35 subjects said they would be willing to pay for access to the Internet, $2 an hour was the most popular hourly Internet fee. SWOT analysis. Bounce Fitness is a high-intensity workout that combines trampoline jumping with resistance training to provide a fun and effective way to exercise. progress, improvement, changes e.t every week. Weaknesses It incurs a high cost due to its customized, personal service. Marketing management(Vol. Such as gyms like Curves, Planet Fitness, Gold's Gym and many more. This 0000000862 00000 n We choose to make sure that our code of. Valid for These are just a few of the many economic factors that can impact Bounce Fitness, and its important for the business to monitor and understand these factors in order to remain successful and competitive in the marketplace. *The content must not be available online or in our existing Database to qualify as There is a number of people spending money for their memberships but not actually using it appropriately. 3. How to Write a Bibliography for Your Assignment, Business Capstone Project Assignment Help, Medical Education Medical Assignment Help, Psychiatric Mental Health Nurse Assignment Help, Financial Statement Analysis Assignment Help, CDR Sample on Telecommunications Engineers, CDR Sample on Telecommunications Network Engineer, Organizational Marketing Sam & Bounce Fitness, https://myassignmenthelp.com/free-samples/organizational-marketing-sam-bounce-fitness. Social media can be used as an important tool to spread information about the organization among people. Hourly Internet Fees At American companies, technology is the new perk.That's according to a recent by Adobe Systems that revealed 81 percent of U.S. office workers value state-of-the-art. A social Discuss any patterns or trends in the external environment which impact on the achievement of the organisations change management . increase the amount of the budget to be able to achieve the changes. Speciality Drinks (based on average) The computers, Internet access, and classes the participation of employee culture, use and creative ideas and the use of resources the Website can be used as an effective tool to create awareness among public regarding the programs carried by them. $ Everything you need to know about SWOT analysis. 0000001376 00000 n Large cities that cater to large high productivity through lowering the value of varied programs within the innovative types of Have to maintain the standards Will be more professional following the code Required funds 5. of conduct. It costs around $ 4000. Background & Audience Relevance: Gym culture has been around for a long time but it has. Routledge. Other Variable Costs of Sales $3,000 $3,000 $3,000 $3,000 $3. Other factors may include a lack of affordable equipment suppliers or changes in the regulations that affect your instructor certifications. Attracting more customer. (2012). STRENGHTS WEAKNESSES Have a good reputation. 0000031660 00000 n Caf for the first time. The programs will be based on the needs Cost benefit analysis is an efficient tool used to evaluate the effects of the cost that is associated with the project or the organization (Pedragosa, Biscaia & Correia, 2015). Specialty Drinks (based on average) $2 $2 $2 $2 $2. On the other hand, the companys, threats are lack of sufficient funding and unavailability of affordable gym equipment, suppliers. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days. My Assignment Help (2018) Organizational Marketing Sam & Bounce Fitness [Online]. need. Meeting of Assistant Managers . These weaknesses include: a dependence on quickly changing technology, and the cost factor The Marketing Manager of Bounce Fitness, Kath Jones will head the marketing effort. Or you can also download from My Library section once you login.Click on the My Library icon. To View this & another 50000+ free samples. Baked Goods (based on average) 54,777 60,255 66,280 72,908 80. Strengths Results-oriented approach to attracting and maintaining customers A well-researched, detailed health wellness program with a long-term focus Intensively trained staff. To increase the companys customer base by reaching a target of 10,000 customers within, To depict the company as a strong brand in the provision of physical fitness exercises in, Introduce 30-50 percent of the Australian adults to physical fitness within the first one, The above two stated marketing strategies are in line with the bigger companys strategy, that is focused on providing affordable physical and mental fitness exercises to its clients. The company is facing several critical issues that need to be addressed effectively by signing up with small sized companies. * Lack of desire for member retention, only focusing on new member acquisition. As a result, many are turning to convenient fitness options such as Bounce Fitness to stay in shape. unique. This bounce fitness assignment will focus on Bounce fitness, a single branched small fitness business located in Brisbane. They are able to give really good customer care, as the current, small amount of work means they have plenty of time to devote to customers. Our ambiance and address. The keys to the success for Bounce Fitness Caf are: The risks involved for Bounce Fitness Caf are: The retail coffee industry in this area experienced rapid growth at the beginning of the decade and is now Work/career 2 communication SWOT analysis. $45, your valid email id. Initially, there will only Bounce Fitness often uses powerful sound systems to play upbeat music and provide clear instructions to participants. opening a Facebook store can . only 1 are extremely familiar with the Internet and its offerings. Kerzner, H. (2013). Dear Sir/ Madam, The Board of Directors is willing to report that the Assistant managers meeting of The Bounce Fitness Inc. will be hung on 12 th May 2019 (date), at 1.30pm (time), at Wiltshire Hotel (area). to increase our marketing budget above the allocated 20%. downtown business people, traveling business people, university students, and seniors. numbers of travelling business people and tourists have been saturated with businesses offering the must be completed. This group of customers serves an important Print Materials $6,750 $7,425 $8,168 $8,984 $9. collected. Once on location at Bounce Fitness Caf, these customers that came for the more Organizational Marketing Sam & Bounce Fitness. Health and safety regulations: Bounce Fitness must comply with health and safety regulations to ensure that its facilities and equipment are safe for use. 1. For example, if interest rates are high, it can make borrowing more expensive for the business, which can impact its ability to expand or make capital investments. BetterEvaluation recommends listing the threats to the fitness industry, both internal and external. purposes only. By providing these classes, Bounce If this scenario materialises, we will need to move our focus to beverages and pastry items, perhaps even Ethics form one of the important part of the work culture at Bounce Fitness Center. This should be complete by using modern tools and On the other hand, the, companys threats are lack of sufficient funding and unavailability of affordable gym equipment, suppliers. A SWOT analysis is a technique used to identify strengths, weaknesses, opportunities, and threats for your business or even a specific project. Here is an easy tip to work out for shorter period of time and reap benefits. Seniors. Out of the seven business plan topics I have chosen to create a SWOT analysis for a fitness and sports business. A meeting place for business people interested in sharing their Internet-based business ideas, A social hub for students and young people interested in sharing a beverage and their Internet Jones & Bartlett Publishers. Lower the cost of services delivery by 2% a quarter. Baked Goods (based on average) $0 $0 $0 $0 $0. Coffee (based on average) $0 $0 $0 $0 $0. Another objective is to generate more funds for the organization in order to open more stores all across Australia. Internet users find attractive and exciting. SWOT analysis. in the downtown area is on the rise with the coming completion of the renovated Fifth Street Market and Assess the weaknesses that take away from the value you provide to your customers. The University of Kansas emphasizes using the SWOT analysis at any level of the process, can inform strategic plans to ensure the growth and sustainability of your center. Need urgent help with your paper? 1. (2016). Strengths are valuable, but it is also important to realise the weaknesses Bounce Fitness Caf must Argan, M., Argan, M. T., Kose, H., & Soner, A. Organizational Marketing Sam & Bounce Fitness [Internet]. Bounce fitness will give its best to the community with good quality, comprehensive, unique A decrease in consumer spending can lead to a decrease in memberships, as people may choose to prioritize other expenses. About Sam & Bounce Fitness Sydney,(2016).(Online). A place to socialise and share these experiences with friends and colleagues. Affordable fee. During a recession, people may have less disposable income and be less likely to spend money on gym memberships, while during periods of economic growth, consumer spending and demand for gym services may increase. You have been asked to prepare a Situation Analysis (Assessment Task 1) and ChangeManagement Project Plan (Assessment Task 2) to implement a whole-of-business change and the CEO has committed a budget of $20,000 to the project. The company is losing a major level of clientele base from past few months. How to Start a New Dog Kennel Boarding Business, How to Write a Business Plan for Indoor Party Centers, How to Start a Colonic Irrigation Business, How to Write a Business Plan for Starting a Day Care Center. They have low overheads, so they can offer good value to. Reg No: HE415945, Copyright 2023 MyAssignmenthelp.com. Additionally, some customers have reported that the gym can be overcrowded at peak times, making it difficult to use the equipment. Mention problems with equipment, lack of funding for improvements and even simple things such as a limited amount of parking during busy hours at the gym. network, FTP, Telnet, Gopher, and other popular Internet utilities will be available, Access to Netscape or Internet Explorer browsers. A SWOT analysis is generally used in conjunction with other assessment frameworks, like PESTEL and Porter's 5-Forces. 2. Environmental factors can play a significant role in the success and sustainability of a bounce fitness business. The SWOT analysis provides us with an opportunity to examine the internal strengths and weaknesses The changes can attract more customers as the trainer will be more professional and satisfy the * Low affordable costs for yearly contracts or even Just a month to month no contract memberships. Some of the most significant social factors include: Increasing Health Awareness: With the growing awareness about the importance of physical fitness and healthy lifestyles, more and more people are joining fitness clubs and gyms, including Bounce Fitness. Hourly Internet Fees $150,636 $165,700 $182,270 $200,497 $220. A SWOT analysis for a gym would involve assessing the Strengths, Weaknesses, Opportunities, and Threats of the gym. : 21870 ASSESSMENT TASK 1: SITUATION ANALYSIS For this Assessment Task you are required to complete a PESTLE Analysis and a SWOT Analysis for Bounce Fitness using the templates supplied in Appendix 2 and Appendix 3 of this Assessment respectively. 1%. Memberships $50, The plan will Turban, E., Strauss, J., & Lai, L. (2015). $35, (2015). The changes are said to be beneficial for the organization in order to achieve significant objectives (Argan, Argan, Kose & Soner,2015). want to pay close attention to the value of the Customer Happiness Representative. Continue bounce fitness image in the society. Ed.). programs focused on staffing, experience, and customer satisfaction. redesign training program align with Fitness Australia standard, and 3.) MARKET ANALYSIS AND MARKETING PLAN OF BOUNCE FITNESS 11 suppliers. Twenty-four (24) subjects use the Internet to communicate with others on a regular basis. Access to popular software applications, like Adobe Photoshop and Microsoft Word.
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